How improving website visibility increased sales lead quantity & quality for this global technology leader
The firm’s website has a dominant role in its marketing strategy. OPEX wanted to improve the site’s functionality while ensuring that those searching for advanced workflow technology were directed to OPEX.com.
Haven Media and Marketing was tasked with conducting a full audit of the company website and provide recommendations for site-wide improvements. The scope of the audit included a deep dive into the Material Handling (Perfect Pick) section of the site with the goal of providing improved visibility to this target market and generating more and higher quality leads. Haven was also asked to provide an integrated digital marketing plan for the material handling division.