Year in Review: the Top 5 Marketing Trends of 2017

Another year gone, another budget spent. As you look at the year past and the year ahead, consider this: Is your marketing strategy where it should be? Did you keep up with the marketing trends last year? Here were the top 5:

Personalized Content

Personalized content has never been more important. Your customers want your brand to reach them on a personal level. When Coca-Cola launched its individualized bottle campaign, it saw a significant increase in sales. According to Forbes, 88% of marketers say they’ve seen significant results from creating personalized marketing content.


According to TIME magazine, our average attention span is now only 12 seconds. More than 500 million hours of videos are watched on YouTube every day, and in 2017 the average person spent 5 hours a day on their mobile device. Video content is effective. Last year, Haven implemented a video strategy for each of our clients with a heavy focus on Facebook live. This strategy produced incredible engagement for one client in particular, Anthony’s Creative Italian Cuisine, with nearly 33,000 views of their live content.

Artificial Intelligence

Chatbots are AI-supported tools that can interact with users via voice, text, or messaging apps. You can integrate chatbots into a variety of services, whether through a chat app on your website or social media messaging. In 2017, 67% of consumers used a chatbot when making a purchase.

Voice Search Optimization

As the use of mobile devices and other voice-search devices (e.g. Google Home, Alexa) increases, people are searching with their voice instead of their thumbs. In 2017, 40% of adults used voice search on a daily basis. Voice search language differs from typed language, which means that if you want consumers to find your brand, you need to re-optimize your content.

 Influencer Marketing

The strategy behind influencer marketing is to focus on people who have the power to influence your target audience and use their influence to persuade your audience. Last year, 51% of marketers reported acquiring a better quality of customer through influencer marketing. Who are your potential influencers?

Marketing trends are always changing. You can try to do it on your own, or you can tackle 2018 with a whole team (like Haven) behind you. Will this be the year that you invest in data-driven growth?