You know by now that voice search is disrupting the world of digital content. More than 3.5 billion searches are performed on Google each day, and one third of those searches are done by voice instead of text. In fact, consumers are using voice search three times more often than text search for local queries.
“The evolution of voice-activated search has made searching for information much easier for users, improving both speed and accuracy,” says Octavian Mihai, Director of Digital Marketing at Haven. “This is great news for users and for businesses—but it also means that businesses who want to remain relevant to their customers must reevaluate and optimize their digital content as quickly as possible.”
Voice search is becoming more prevalent—but what does this mean for your business, and more particularly, for your digital content? Let’s break it down.
Questions Replace Short Keywords
Voice queries are often in the form of questions instead of statements or keyword phrases. Instead of “Philadelphia hotels” (a typical text search), a voice query would more likely be, “What are the cheapest hotels in Philadelphia?” You need to optimize your content so that it answers your customers’ questions effectively.
Increased Query Length
Text queries are typically short. In the past, optimizing your content for text search simply meant using short-tail keywords like “Philadelphia hotels.” Voice searches are more conversational. Instead of “Philadelphia hotels,” a voice search that isn’t in question form would more likely be “cheapest hotels in Philadelphia.” Optimize your content by replacing short-tail keywords with long-tail conversational keywords.
Local Accessibility is Key
With Google-powered voice search, it is vital that your business be locally accessible. Voice search users are often looking for nearby services, and you want to ensure that your business is one of the first services suggested in their search results. Your business needs to be on the map. If you don’t have a Google business profile, now is the time to get one. If you do, now is the time to optimize it and give your customers easy access to as much information as possible about your business.
Voice search is drastically changing how digital content is optimized and how your customers are finding your business. If you want to remain competitive and stay in front of your customers, you need to optimize your content. This might sound like a massive undertaking, but rest assured, if you don’t have an internal team to help, you can rely on the experts at Haven.