In the digital age, one of the most important elements to monitor when running a business, is perception. How do your customers view your brand? How do they see you? How can they find you? Be sure to ask yourself, how can you use the Internet to ensure that your branding is as visible and consistent to your audience as it can be? It can be incredibly daunting and overwhelming to manage your business’ public persona on such a broad and ever-changing platform. Luckily, there’s a solution.
Haven Local, powered by Yext, is a powerful new technology that provides our clients with the capability of displaying their business’ information consistently across dozens and dozens of the Internet’s largest sites and directories. Ted Reynolds, partner at Haven explains, “Haven Local allows you to control the public facts about your business across all third-party places.” So, what does that mean, exactly?
Imagine that you’re hungry and want to order a pizza. You were given a recommendation from a friend and want to order in but you don’t recall the details of the restaurant. You decide to ask ten people about the place and instead of getting straight answers across the board, you get two different names, three different addresses, four phone numbers, and no conclusive details about what they serve or how late they’re open.
Those inconsistent responses represent the way that your business may be perceived across various platforms online. Different sites could be sending mixed messages to customers on the details of your business’ operation. What Haven Local does to change that is to make your brand’s information consistent across every platform. It helps to remove doubt from the equation and make it easier for customers to see you and find you.
To return to the pizza example, pretend that instead of asking people we’re searching ten websites like Google, Yelp, FourSquare, YellowPages, etc. and each site displays the restaurant’s information in exactly the same way, down to the smallest detail. By consolidating your information and projecting your image uniformly across the Internet, it leads to more searches, more pageviews, more visibility, and, ultimately, more business for you.
To focus on how just one of those sites operates on its own, take a look at Google. As the number one search engine in the world, Google makes decisions about which businesses to show based on their local rank. From a user search, it looks at the business’ relevance, its distance from the searcher, and its prominence online (dictated things like reviews) to make a determination on how highly billed a business should be to the person searching for things like it.
Essentially, Haven Local is triggering a snowball effect for your business, stemming from the boost of exposure that it provides. More visibility leads to more business, which leads to more reviews, which leads to more engagement, which encourages more people to leave reviews, leading to more business and on and on it goes. We hope you’ll consider trying it out if you’re interested. Click here to see how your business is listed currently. We’re all looking forward to the ways in which Haven Local can help to take your business to the next level.