With the rapid pace of technological innovation in the 21st century, we’re constantly learning new things about the digital world and how best to harness it. And while it’s exciting to see new and developing trends on an almost daily basis, old trends are going out of style just as quickly. Especially where web design is concerned, there are things that looked good and worked well only a few years ago that today are just about obsolete.
We know that we shouldn’t judge a book by its cover, but we all do. Chances are that if you’re impressed by the style and aesthetic of a company’s website, the more likely you are to stick around and browse. If you think your website needs a makeover, the following recommendations should help get you started:
Keep it Simple
Your site should be easy to navigate. Don’t bury important pages behind a cobwebbed mess of menus. Make it clear to potential customers who you are, what you do, and how to find out more about the finer details of what they need. Remember, less is more.
Establish a Visual Hierarchy
A visual hierarchy depicts the manner in which objects and text are displayed on your site. Aspects of that hierarchy, such as color, contrast, font-selection, and spacing play a role in directing the eye toward the most important information on your site in a way that is intuitive and navigable. Users should be able to easily click through your site toward what they want, guided by those intentionally-placed trail markers left along the way.
Design with Minimalism in Mind
Minimalism in design doesn’t have to mean boring or drab. Done well, it looks clean, polished, and is easy to read and digest. To prevent too many stylistic clashes, design your site in shades of gray first, and then go back and add splashes of color where appropriate. It also makes it easier to establish visual themes. Many businesses only operate with two to three “primary” colors when designing their sites. Doing so keeps their design consistent and uniform across multiple platforms.
Integrate Your Social Media Accounts
Chances are that to a new customer who may have stumbled across your site or is using it as the first point of contact to research your brand, they may be unfamiliar with your overall social media presence. This provides a great opportunity to introduce them to your other platforms on Twitter, Instagram, or Facebook. But the responsibility is also on you to do so in a refined and integrated way to ensure that visitors actually feel inclined to check them out.
Stay Up to Date!
A surefire way to lose your audience is to stop giving them new material. If the last blog you posted is from 2014 or you’re still advertising for events that happened several months ago, chances are that you’ve lost some people’s attention. By sticking to a schedule and posting content on a regular basis, you’ll be able to retain a more consistent and engaged readership and be better prepared to attract additional traffic to your site.