Given that research indicates that more than 90% of consumers utilize the Internet when making a purchasing decision, it is critical that you not only have a well-designed and responsive website, but that your site is optimized to reach consumers at the moment they begin researching the product or service they intend to buy.
With so much content on the Internet, it can be hard to get yours to Google’s first page of search results. Thankfully, long tail keywords is one way to give you a competitive edge by allowing your content to reach a more specific, niche audience.
What Are Long Tail Keywords?
Long tail keywords are search terms that include three or more words; they often elaborate on a broader search term with just one or two words (known as short tail keywords). For example, a gardening blog may use “plants” as the main keyword, also known as the head term; this is the most common search term for this topic. To further specify and narrow down relevant search terms, this blog could use long tail keywords such as “plants that need little water.”
Why Your Digital Marketing Efforts Should Use Long Tail Keywords
Long tail keywords are usually less commonly searched and more narrow in focus. As a result, they are far less competitive than short tail keywords making it easier to rank higher in search results. While the audience may be smaller, the specificity of the search term nearly always indicates greater intent and therefore a higher probability of conversion. Put more simply, the audience for long tail keywords is more niche, but also more targeted.
How to Use Long Tail Keywords
Once you have decided which long tail keywords to use, incorporate these terms in a natural manner into your content. In particular, be sure to use these keywords in headings and titles to improve your rankings. Doing so in a natural manner requires a degree of skill, but is extremely valuable as it will not only increase traffic, but attract a more engaged audience with a higher likelihood of conversion. Avoid writer’s block by using suggested long tail keywords to generate content topics and ideas.
In short, long tail keywords can give you more bang for your buck! Targeting a niche audience makes it easier to rank higher in Google searches and target interested customers. Digital marketing efforts focused only on head terms and single keywords are ignoring a vital opportunity to stand out in searches!
While the adage, “If you build it, they will come”, might have worked for Kevin Costner in “Field of Dreams”, it does not represent an effective web strategy. Once you’ve created a responsive website, then you must drive visitors to your site. All this requires an expert team that is knowledgeable and skilled in the many facets of web design, programming, content generation, hosting, organic and paid search, and more.
Here at Haven, we apply accepted design principles and best practices with state-of-the-art tools to ensure an aesthetically pleasing website that results in an excellent user experience and optimizes the site for search engine visibility.