Is Facebook Still King of the Hill?

Social Media Marketing World Insights

Social Media Examiner was one of the first publications on the scene for social. Since 2013, they’ve hosted Social Media Marketing World–a massive three day conference in San Diego that over 40,000 marketers have attended, collectively.

Among those marketers are our Director of Social Media, Brie Wristbridge, and Social Media Coordinator & Graphic Designer, Laura Rupprecht. They go every year to ensure that Haven Media & Marketing lives up to our promise to keep clients abreast and ahead of the latest trends. We’ll be posting a series of four blogs over the next two months to highlight what they learned.

Underestimate Facebook at your peril

It may not be the end-all-be-all platform it was in the 2011-2013 era of social media marketing, but Facebook is still a force to be reckoned with.

Why? Size and data.

Today’s figures demonstrate that it still has over two billion active monthly users and it continues to grow this base. The biggest demographic is 25 to 34. And with billions upon billions of daily interactions, the datasets are enormous.

In the wake of multiple privacy scandals and its role in the troubling data breaches surrounding the 2016 presidential election, Facebook has left a sour taste in many mouths. But it is this very same data that can be used effectively (and legally, and with moral responsibility).

Still, 1.56 billion people on average logon to Facebook daily and are considered daily active users, representing an 8 percent increase year over year. Compared to traditional media, Facebook allows you to target your brand efforts on your ideal customer and build engagement, community even, around your product or service. This makes Facebook marketing more strategic and more efficient, which in turn makes it less costly.

Few platforms rival Facebook in its ability to give you precision and quality of ad campaign feedback. Facebook provides detailed statistics on who engaged with your content, how deep they went, where they dropped off, how much they bought. Additionally, you email lists can be converted into custom audiences or “lookalikes” thereby allowing you to find people who are most like your current customers.

And Facebook is still a place where community thrives, if your campaign is less data-driven and more grassroots. While official business pages and huge follower counts have lost influence over the year, many niche and local online communities flourish inside Facebook Groups.

While there are many other social media outlets, and while it is true that younger generations are less than lukewarm about the ‘Book, Mark Zuckerberg’s iconic creation still has massive momentum. Facebook’s resources (don’t forget, it also owns Instagram, WhatsApp and Oculus) and ability to adapt cannot be underestimated.

While Facebook is constantly evolving as a marketing platform making it difficult for the average business person to keep up, dedicated marketing agency personnel can help you navigate this still very effective platform turning your Facebook “Friends” into loyal customers.