The Undeniable Power of Live Video

It used to be that the only entities capable of producing a live broadcast were major networks. Technology has flipped all of that. Most people have a powerful video camera in their pocket. Read more

Social Media Marketing World Insights

While short form and impermanent content like Instagram stories certainly have their place, humanity has lost no love whatsoever for high quality long-form video. Read more

What’s the Story? Why so Many Social Platforms now use “Stories”

Stories are short videos (less than 30 or 15 seconds) that disappear within 24 hours. And they're very, very popular. Read more

Is Facebook Still King of the Hill?

It may not be the end-all-be-all platform it was in the 2011-2013 era of social media marketing, but Facebook is still a force to be reckoned with. Read more

How to Determine What Social Media Platforms are Right for Your Business

Social media: it's become the tool for companies to drive engagement, awareness, and interaction online. Today, 44% of local businesses depend on social media to generate brand awareness, and one out of every three users head to social networks to research brands and products. Read more

In 2019, Content is Still King

Like the water in the ocean, online content is the media through which all this attention and money flows. And since there's so much of it, all screaming to be noticed, creating and distributing good content is paramount to any organization. Read more

Harnessing the Power of Paid Social Advertising to Drive New Business

Let's face it: Facebook has had its share of ups and downs over the past 18 months or so. From data privacy issues to questionable HR practices, the social media monolith has taken a few lumps. The fact remains that as of mid-2018, nearly 2.25 billion people logged in to the platform monthly, and companies vie for their slice of the potential impressions that come with it. Read more

What You Need To Know About Leveraging Social Media Influencers

Look, unless you’ve been living under a rock for the last 12 months, you will have noticed that influencer marketing has exploded! With Facebook boasting 2 billion users alongside Instagram’s 1 billion active users, it’s no wonder why! Read more

Social Media Self-Sabotage

Conservative estimates of the total amount of spending on social media advertising in the U.S. is in excess of $8 billion. It is an industry that continues to grow rapidly and is constantly innovating Read more

Why You Shouldn’t Post Like There’s No Tomorrow

We use our own social media platform for a variety of purposes. Everything you upload, post, comment, and share paints a picture of you as a person. Read more

4 Ways to Use Instagram to Grow Your Business!

No single platform in the last decade has altered the landscape of digital marketing quite like Instagram. It’s one of the most popular apps on our phones and we use it constantly to keep track of family, friends, celebrities, athletes, brands, and more. Read more

What is IGTV and Why Should I Care?

Last week, Instagram released IGTV, a new feature for their app that enables users to make and release video content up to an hour in length that can be shared with their followers. Read more

How Instagram Stories Could Revolutionize Your Business

Instagram is the fastest growing social media channel out there. With 500 million active users every day, Instagram is one of the most effective channels for building your brand and staying in front of your customers. Read more

How to Protect Your Data on Facebook

This past week, Facebook faced multiple lawsuits from users whose data was used inappropriately by Cambridge Analytica, a British political consulting firm. The data of more than 50 million users was compromised in this breach. Is there such a thing as privacy on Facebook? Read more

What the Latest Facebook Newsfeed Update Means for Your Business

One of Mark Zuckerberg’s new year’s resolutions is to increase the trustworthiness of the Facebook brand—and, of course, make more money in the process. Read more