Social Media Self-Sabotage

When considering your corporate social media accounts, taking a look at failures and follies can be just as constructive as highlighting the positive and the successful. Below, we’ll look at two more recent examples of posting gone wrong. Read more

Why You Shouldn’t Post Like There’s No Tomorrow

We use our own social media platform for a variety of purposes. Everything you upload, post, comment, and share paints a picture of you as a person. Your Facebook, Twitter, and Instagram showcase your beliefs, your opinions, and your interests. It’s what makes engaging with those platforms so alluring. And while candidness and transparency online make the Internet an objectively more entertaining place, it can be hard to know who out there is really looking in on the things that you post on social media. Read more

4 Ways to Use Instagram to Grow Your Business!

No single platform in the last decade has altered the landscape of digital marketing quite like Instagram. It’s one of the most popular apps on our phones and we use it constantly to keep track of family, friends, celebrities, athletes, brands, and more. It’s also a very simple platform to use and one that, if used properly, can up your online exposure in a major way. Here are 4 ways to use Instagram to grow your business. Read more

What is IGTV and Why Should I Care?

Last week, Instagram released IGTV, a new feature for their app that enables users to make and release video content up to an hour in length that can be shared with their followers. Keeping with the app’s aesthetic, videos are primarily uploaded vertically but uploading them horizontally is also possible. IGTV’s announcement has drawn obvious comparisons to YouTube and for good reason. But while YouTube is a more traditional platform for long-form video content, Instagram may have just cracked the code on how to shine an even bigger spotlight on its most active users. Here’s why. Read more

How Instagram Stories Could Revolutionize Your Business

Instagram is the fastest growing social media channel out there. With 500 million active users every day, Instagram is one of the most effective channels for building your brand and staying in front of your customers. More than 25 million businesses are on Instagram, and 200 million Instagram users actively visit a business profile every day. In this article, we will discuss the particular benefits of using Instagram stories and how they can revolutionize your marketing campaign. Read more

How to Protect Your Data on Facebook

This past week, Facebook faced multiple lawsuits from users whose data was used inappropriately by Cambridge Analytica, a British political consulting firm. The data of more than 50 million users was compromised in this breach. Is there such a thing as privacy on Facebook? No, not completely. But that doesn’t mean you should delete your Facebook page—you do want to stay in front of your customers. Read more

What the Latest Facebook Newsfeed Update Means for Your Business

One of Mark Zuckerberg’s new year’s resolutions is to increase the trustworthiness of the Facebook brand—and, of course, make more money in the process. Read more