The Undeniable Power of Live Video
It used to be that the only entities capable of producing a live broadcast were major networks. Technology has flipped all of that. Most people have a powerful video camera in their pocket. Read more
Social Media Marketing World Insights
While short form and impermanent content like Instagram stories certainly have their place, humanity has lost no love whatsoever for high quality long-form video. Read more
What’s the Story? Why so Many Social Platforms now use “Stories”
Stories are short videos (less than 30 or 15 seconds) that disappear within 24 hours. And they're very, very popular. Read more
Is Facebook Still King of the Hill?
It may not be the end-all-be-all platform it was in the 2011-2013 era of social media marketing, but Facebook is still a force to be reckoned with. Read more
In 2019, Content is Still King
Like the water in the ocean, online content is the media through which all this attention and money flows. And since there's so much of it, all screaming to be noticed, creating and distributing good content is paramount to any organization. Read more
Harnessing the Power of Paid Social Advertising to Drive New Business
Let's face it: Facebook has had its share of ups and downs over the past 18 months or so. From data privacy issues to questionable HR practices, the social media monolith has taken a few lumps. The fact remains that as of mid-2018, nearly 2.25 billion people logged in to the platform monthly, and companies vie for their slice of the potential impressions that come with it. Read more
Plan Your 2019 Marketing Budget Like You’re Already On Top!
With only two months left in the year, have you decided what to do with your 2019 marketing budget? Read more
How Chatbots Revolutionized Customer Service
As early as 2011, it was predicted that by the end of the decade, 85% of customers’ online interactions with businesses would be conducted without direct interaction with another person. Read more
A Few Non-Click-Baity Thoughts On Successful Content Marketing
When it comes to searching for good advice on the subject of content marketing, it can be hard to separate the good from the bad. Read more
5 Tips for Building a Successful Email Marketing Campaign
Before we get into building your email marketing campaign, you may be wondering, is email marketing still worth it? Are your customers even opening your emails? Read more
How to Maximize your Marketing Budget this Year
The first quarter of 2018 has flown by. What is the state of your marketing budget? Read more
The 6 Most Anticipated Marketing Trends of 2018
As you look forward to the new year and develop your marketing plans, what marketing trends are essential for you to consider? Don’t miss the following trends, which are predicted to grow exponentially in 2018. (And it just so happens, these are all Haven’s areas of expertise!) Read more
Year in Review: the Top 5 Marketing Trends of 2017
Another year gone, another budget spent. As you look at the year past and the year ahead, consider this: Is your marketing strategy where it should be? Read more
