Plan Your 2019 Marketing Budget Like You’re Already On Top!

Netflix recently announced a staggering $2 billion marketing budget heading into 2019. That’s $700 million more than their budget for all of 2018. In the first quarter of 2018 alone, the streaming titan added over 7 million subscribers putting them on track to clear over $15 billion this year. Netflix is a shining example of how to take a proven business model and market its brand, content, and future projects. With only two months left in the year, have you decided what to do with your 2019 marketing budget? Taking a page out of the playbook of a company as large as Netflix may not be as crazy as it seems. No, you may not have $2 billion lying around, but the most successful companies, with all of their resources, commit to many of the same tried-and-true formulas that can be implemented by businesses of any size. Here are a few tips from the Haven team as we prepare to welcome the new year. Read more

How Chatbots Revolutionized Customer Service

As early as 2011, it was predicted that by the end of the decade, 85% of customers’ online interactions with businesses would be conducted without direct interaction with another person. The development of chatbots has proven not only that artificial intelligence is capable of guiding customers through online transactions, but that it can improve the... Read more » Read more

5 Tips for Building a Successful Email Marketing Campaign

Before we get into building your email marketing campaign, you may be wondering, is email marketing still worth it? Are your customers even opening your emails? It is true that some email marketing has not progressed with the times, but the statistics for email marketing remain overwhelmingly positive. In fact, email marketing has an average return on investment of 3,800%. Read more

How to Maximize your Marketing Budget this Year

What percentage of your overall profit do you spend on marketing? If your annual sales are less than $5 million and you’re making a 10-12% profit margin, the U.S. Small Business Administration recommends spending 7–8% of your gross revenue on marketing. If you spend significantly more, consider cutting some initiatives. If you spend significantly less, remember that marketing can have a substantial long-term impact on the success of your business. Make sure you’re getting the most for your money by considering the following tips. Read more

The 6 Most Anticipated Marketing Trends of 2018

As you look forward to the new year and develop your marketing plans, what marketing trends are essential for you to consider? Don’t miss the following trends, which are predicted to grow exponentially in 2018. (And it just so happens, these are all Haven’s areas of expertise!) Video Content According to Hubspot, 43% of customers... Read more » Read more

Year in Review: the Top 5 Marketing Trends of 2017

Another year gone, another budget spent. As you look at the year past and the year ahead, consider this: Is your marketing strategy where it should be? Did you keep up with the marketing trends last year? Here were the top 5: Personalized Content Personalized content has never been more important. Your customers want your... Read more » Read more