2019 was the year when the New England Patriots won the Super Bowl (sigh), “Old Town Road” spent 17 weeks at No. 1 on the Billboard Hot 100, and “Game of Thrones” came to an explosive end. It was also the year when marketers experimented with new technologies and found innovative ways to target prospects. Here are a few of the best things to happen in marketing this year (so far!).
1. Live Video Provides Marketers With a Huge ROI
2019 was all about live video. YouTube streamed the Eurovision Song Contest (the most-watched music event in the world) for the first time, and apps like Periscope allowed users to watch real-time concerts and sports events from the comfort of their own home.
As a business owner, you should consider incorporating live video into your marketing strategy for 2020. Consumers spend more time watching live streams than video-on-demand, and live videos generate a 113% increase in ad growth every year.
2. Social Media Tells More Stories
Instagram Stories started in 2016, allowing users to post quick videos to a potential audience of millions. Since then, other social networks have capitalized on the Stories craze, with Facebook, in particular, jumping on the bandwagon. It’s been a huge success: Facebook Stories reached 150 million daily active users in just 14 months, and Stories have grown 15 times faster than News Feed shares. Pretty impressive, right?
You can use Stories on both your Facebook and Instagram profiles to generate interest in your products and services, boost engagement, and encourage more people to visit your product pages.
3. Yes, Content is Still King
2019 was a year when marketing was in a constant state of flux. Some things, though, just didn’t change. Bill Gates first uttered those magic words, “Content is King,” back in 1996, but his observation couldn’t be truer today.
In 2019, Google placed an even greater emphasis on valuable, relevant content when determining its search results. Long gone are the days when marketers used to stuff their web pages with keywords. Today, it’s all about creating content that resonates with readers.
Blogs, infographics, videos, eBooks, interviews — these are just some of the best-performing content types that you can use to target prospects and move them through your sales and marketing funnels. It’s not just content on your website, either. The best marketers update their social media profiles and blogs with creative, click-worthy content for a better return on their digital marketing spend.
2019 might not be over, but now’s a good time to start planning your 2020 marketing budget and strategy. Using live video, social media stories, and creative content will optimize your digital marketing, generate more leads, and improve revenue for your organization.
Want to start planning your marketing for 2020? Talk to Haven about how you might incorporate these and other tactics into your marketing strategy to ensure next year is your best year yet for your business.