Plan Your 2019 Marketing Budget Like You’re Already On Top!

Netflix recently announced a staggering $2 billion marketing budget heading into 2019. That’s $700 million more than their budget for all of 2018. In the first quarter of 2018 alone, the streaming titan added over 7 million subscribers putting them on track to clear over $15 billion this year. Netflix is a shining example of how to take a proven business model and market its brand, content, and future projects. With only two months left in the year, have you decided what to do with your 2019 marketing budget? Taking a page out of the playbook of a company as large as Netflix may not be as crazy as it seems. No, you may not have $2 billion lying around, but the most successful companies, with all of their resources, commit to many of the same tried-and-true formulas that can be implemented by businesses of any size. Here are a few tips from the Haven team as we prepare to welcome the new year. Read more

How Chatbots Revolutionized Customer Service

As early as 2011, it was predicted that by the end of the decade, 85% of customers’ online interactions with businesses would be conducted without direct interaction with another person. The development of chatbots has proven not only that artificial intelligence is capable of guiding customers through online transactions, but that it can improve the... Read more » Read more

Social Media Self-Sabotage

When considering your corporate social media accounts, taking a look at failures and follies can be just as constructive as highlighting the positive and the successful. Below, we’ll look at two more recent examples of posting gone wrong. Read more

Why You Shouldn’t Post Like There’s No Tomorrow

We use our own social media platform for a variety of purposes. Everything you upload, post, comment, and share paints a picture of you as a person. Your Facebook, Twitter, and Instagram showcase your beliefs, your opinions, and your interests. It’s what makes engaging with those platforms so alluring. And while candidness and transparency online make the Internet an objectively more entertaining place, it can be hard to know who out there is really looking in on the things that you post on social media. Read more

4 Ways to Use Instagram to Grow Your Business!

No single platform in the last decade has altered the landscape of digital marketing quite like Instagram. It’s one of the most popular apps on our phones and we use it constantly to keep track of family, friends, celebrities, athletes, brands, and more. It’s also a very simple platform to use and one that, if used properly, can up your online exposure in a major way. Here are 4 ways to use Instagram to grow your business. Read more

Staying Up-to-Date on the Latest in Web Design

We know that we shouldn’t judge a book by its cover, but we all do. Chances are that if you’re impressed by the style and aesthetic of a company’s website, the more likely you are to stick around and browse. If you think your website needs a makeover, the following recommendations should help get you started: Read more

Take Control of Your Online Identity with Haven Local

In the digital age, one of the most important elements to monitor when running a business, is perception. How do your customers view your brand? How do they see you? How can they find you? Be sure to ask yourself, how can you use the Internet to ensure that your branding is as visible and consistent to your audience as it can be? It can be incredibly daunting and overwhelming to manage your business’ public persona on such a broad and ever-changing platform. Luckily, there’s a solution. Read more

A Few Non-Click-Baity Thoughts On Successful Content Marketing

When it comes to searching good advice on the subject of content marketing, it can be hard to separate the good from the bad. So much literature on the topic – and coming from so many sources of varying degrees of credibility – makes it harder still. But while serious forays into content marketing can be intimidating, it doesn't have to be hard to get off on the right foot. Here are a few short, simple, but effective thoughts on what makes successful content marketing. Read more

What is IGTV and Why Should I Care?

Last week, Instagram released IGTV, a new feature for their app that enables users to make and release video content up to an hour in length that can be shared with their followers. Keeping with the app’s aesthetic, videos are primarily uploaded vertically but uploading them horizontally is also possible. IGTV’s announcement has drawn obvious comparisons to YouTube and for good reason. But while YouTube is a more traditional platform for long-form video content, Instagram may have just cracked the code on how to shine an even bigger spotlight on its most active users. Here’s why. Read more

7 Tips for Creating Engaging Video Content

By 2020, video will account for 82% of all consumer internet traffic. At the beginning of 2018, 81% of businesses were using video content in their marketing campaigns, and of the businesses who weren’t, 65% said they plan to start creating video content this year. What is the state of your video content? Does it exist? Is it effective? Here are seven tips for creating video content that will increase your return on investment and drastically improve your customer engagement. Read more