Control the Conversation With Online Reputation Management

Like it or not, your customers, prospects and competitors are talking about your company online. Disgruntled consumers are quick to post their grievances online, and how you react can either boost or tank your online reputation. Read more

How Combining Online and Offline Marketing Tactics Can Drive Success

Due to the sheer number of people on social media platforms (almost 45% of the world's population), the rapid shift to online marketing makes sense. Read more

4 Ways to Win at Trade Shows

Where do you find real people who are a good fit for your brand? Are there any places where you can get exposure to an audience that is ready and willing to listen to what you have to say? If these are questions that keep you up at night, then you should consider marketing your brand at a trade show. Read more

AI: Important 2019 Breakthroughs and Expected 2020 Marketing Trends

Every year, it seems like artificial intelligence (AI) breaks through new boundaries, and 2019 was no exception. Read more

Can Influencer Marketing Benefit My Business?

Influencer marketing is big business and it's growing. This modern marketing approach takes referrals and trusted recommendations to a new level. Read more

Does Email Marketing Belong in My Marketing Plan?

Email marketing isn't just alive and kicking; it's also one of the most dynamic ways to reach consumers today. Read more

When Is It Time to Refresh My Website?

Many years ago, just having a website was enough to be a competitive force on the Internet. Today, whatever digital marketing methods you utilize to drive traffic to your site, the website is still the most important component of your online presence. Read more

2019 Marketing Year in Review

Here are a few of the best things to happen in marketing this year (so far!). Read more

It’s Not Too Early to Start Planning Your 2020 Marketing Budget

"Hindsight is 20/20," goes the popular saying -- but when we reach the year 2020, you don't want to be looking back on 2019 and wishing you'd acted more quickly to plan your marketing budget. Read more

Traditional to Digital

When was the last time you read a newspaper? When was the last time you entertained a telemarketer? Yes, gone are the days when businesses make a substantial profit from print ads and telephones. Why? Technology. It's 2019. The way information is being conveyed has changed a lot in recent years. Read more

What Are Long Tail Keywords and How Can They Help Your SEO?

With so much content on the Internet, it can be hard to get yours to Google's first page of search results. Thankfully, long tail keywords is one way to give you a competitive edge by allowing your content to reach a more specific, niche audience. Read more

The Undeniable Power of Live Video

It used to be that the only entities capable of producing a live broadcast were major networks. Technology has flipped all of that. Most people have a powerful video camera in their pocket. Read more

Social Media Marketing World Insights

While short form and impermanent content like Instagram stories certainly have their place, humanity has lost no love whatsoever for high quality long-form video. Read more

What’s the Story? Why so Many Social Platforms now use “Stories”

Stories are short videos (less than 30 or 15 seconds) that disappear within 24 hours. And they're very, very popular. Read more

Is Facebook Still King of the Hill?

It may not be the end-all-be-all platform it was in the 2011-2013 era of social media marketing, but Facebook is still a force to be reckoned with. Read more

Why Local Search Matters to Your Local Business

Most small business owners today understand the importance of Search Engine Optimization or SEO. Here are a few reasons why local search is so important, along with tips to help small business owners incorporate local search into their overall SEO strategy. Read more

How to Determine What Social Media Platforms are Right for Your Business

Social media: it's become the tool for companies to drive engagement, awareness, and interaction online. Today, 44% of local businesses depend on social media to generate brand awareness, and one out of every three users head to social networks to research brands and products. Read more

Intro to Visual Search: A Critical New Marketing Concept

One of Gartner's top predictions for 2018 and beyond is that, "early adopter brands that redesign their websites to support visual and voice search will increase digital commerce revenue by 30%." I don't know about you, but 30% is hefty. Even 10% is worth seriously investigating. Heavyweights like Google, Amazon, Pinterest and Bing certainly think so. Read more

In 2019, Content is Still King

Like the water in the ocean, online content is the media through which all this attention and money flows. And since there's so much of it, all screaming to be noticed, creating and distributing good content is paramount to any organization. Read more

Harnessing the Power of Paid Social Advertising to Drive New Business

Let's face it: Facebook has had its share of ups and downs over the past 18 months or so. From data privacy issues to questionable HR practices, the social media monolith has taken a few lumps. The fact remains that as of mid-2018, nearly 2.25 billion people logged in to the platform monthly, and companies vie for their slice of the potential impressions that come with it. Read more

What You Need To Know About Leveraging Social Media Influencers

Look, unless you’ve been living under a rock for the last 12 months, you will have noticed that influencer marketing has exploded! With Facebook boasting 2 billion users alongside Instagram’s 1 billion active users, it’s no wonder why! Read more

Plan Your 2019 Marketing Budget Like You’re Already On Top!

With only two months left in the year, have you decided what to do with your 2019 marketing budget? Read more

How Chatbots Revolutionized Customer Service

As early as 2011, it was predicted that by the end of the decade, 85% of customers’ online interactions with businesses would be conducted without direct interaction with another person. Read more

Social Media Self-Sabotage

Conservative estimates of the total amount of spending on social media advertising in the U.S. is in excess of $8 billion. It is an industry that continues to grow rapidly and is constantly innovating Read more

Why You Shouldn’t Post Like There’s No Tomorrow

We use our own social media platform for a variety of purposes. Everything you upload, post, comment, and share paints a picture of you as a person. Read more

4 Ways to Use Instagram to Grow Your Business!

No single platform in the last decade has altered the landscape of digital marketing quite like Instagram. It’s one of the most popular apps on our phones and we use it constantly to keep track of family, friends, celebrities, athletes, brands, and more. Read more

Staying Up-to-Date on the Latest in Web Design

With the rapid pace of technological innovation in the 21st century, we’re constantly learning new things about the digital world and how best to harness it. And while it’s exciting to see new and developing trends on an almost daily basis, old trends are going out of style just as quickly. Read more

Take Control of Your Online Identity with Haven Local

In the digital age, one of the most important elements to monitor when running a business, is perception. How do your customers view your brand? How do they see you? How can they find you? Read more

A Few Non-Click-Baity Thoughts On Successful Content Marketing

When it comes to searching for good advice on the subject of content marketing, it can be hard to separate the good from the bad. Read more

What is IGTV and Why Should I Care?

Last week, Instagram released IGTV, a new feature for their app that enables users to make and release video content up to an hour in length that can be shared with their followers. Read more

7 Tips for Creating Engaging Video Content

By 2020, video will account for 82% of all consumer internet traffic. At the beginning of 2018, 81% of businesses were using video content in their marketing campaigns, and of the businesses who weren’t, 65% said they plan to start creating video content this year. What is the state of your video content? Read more

How Instagram Stories Could Revolutionize Your Business

Instagram is the fastest growing social media channel out there. With 500 million active users every day, Instagram is one of the most effective channels for building your brand and staying in front of your customers. Read more

5 Tips for Building a Successful Email Marketing Campaign

Before we get into building your email marketing campaign, you may be wondering, is email marketing still worth it? Are your customers even opening your emails? Read more

How to Maximize your Marketing Budget this Year

The first quarter of 2018 has flown by. What is the state of your marketing budget? Read more

How to Protect Your Data on Facebook

This past week, Facebook faced multiple lawsuits from users whose data was used inappropriately by Cambridge Analytica, a British political consulting firm. The data of more than 50 million users was compromised in this breach. Is there such a thing as privacy on Facebook? Read more

How Voice Search Is Changing Digital Content

You know by now that voice search is disrupting the world of digital content. More than 3.5 billion searches are performed on Google each day, and one third of those searches are done by voice instead of text. Read more

The 6 Most Anticipated Marketing Trends of 2018

As you look forward to the new year and develop your marketing plans, what marketing trends are essential for you to consider? Don’t miss the following trends, which are predicted to grow exponentially in 2018. (And it just so happens, these are all Haven’s areas of expertise!) Read more

Year in Review: the Top 5 Marketing Trends of 2017

Another year gone, another budget spent. As you look at the year past and the year ahead, consider this: Is your marketing strategy where it should be? Read more

What the Latest Facebook Newsfeed Update Means for Your Business

One of Mark Zuckerberg’s new year’s resolutions is to increase the trustworthiness of the Facebook brand—and, of course, make more money in the process. Read more