Plan Your 2019 Marketing Budget Like You’re Already On Top!
Netflix recently announced a staggering $2 billion marketing budget heading into 2019. That’s $700 million more than their budget for all of 2018. In the first quarter of 2018 alone, the streaming titan added over 7 million subscribers putting them on track to clear over $15 billion this year. Netflix is a shining example of how to take a proven business model and market its brand, content, and future projects. With only two months left in the year, have you decided what to do with your 2019 marketing budget? Taking a page out of the playbook of a company as large as Netflix may not be as crazy as it seems. No, you may not have $2 billion lying around, but the most successful companies, with all of their resources, commit to many of the same tried-and-true formulas that can be implemented by businesses of any size. Here are a few tips from the Haven team as we prepare to welcome the new year. Read more