How to Maximize your Marketing Budget this Year

What percentage of your overall profit do you spend on marketing? If your annual sales are less than $5 million and you’re making a 10-12% profit margin, the U.S. Small Business Administration recommends spending 7–8% of your gross revenue on marketing. If you spend significantly more, consider cutting some initiatives. If you spend significantly less, remember that marketing can have a substantial long-term impact on the success of your business. Make sure you’re getting the most for your money by considering the following tips. Read more

How to Protect Your Data on Facebook

This past week, Facebook faced multiple lawsuits from users whose data was used inappropriately by Cambridge Analytica, a British political consulting firm. The data of more than 50 million users was compromised in this breach. Is there such a thing as privacy on Facebook? No, not completely. But that doesn’t mean you should delete your Facebook page—you do want to stay in front of your customers. Read more

How Voice Search Is Changing Digital Content

Voice search is disrupting the world of digital content. More than 3.5 billion searches are performed on Google each day, and one third of those searches are done by voice instead of text. What does this mean for your business? Learn how you can optimize your digital content to make sure your business stays in front of your customers. Read more

The 6 Most Anticipated Marketing Trends of 2018

As you look forward to the new year and develop your marketing plans, what marketing trends are essential for you to consider? Don’t miss the following trends, which are predicted to grow exponentially in 2018. (And it just so happens, these are all Haven’s areas of expertise!) Video Content According to Hubspot, 43% of customers... Read more » Read more

Year in Review: the Top 5 Marketing Trends of 2017

Another year gone, another budget spent. As you look at the year past and the year ahead, consider this: Is your marketing strategy where it should be? Did you keep up with the marketing trends last year? Here were the top 5: Personalized Content Personalized content has never been more important. Your customers want your... Read more » Read more

What the Latest Facebook Newsfeed Update Means for Your Business

One of Mark Zuckerberg’s new year’s resolutions is to increase the trustworthiness of the Facebook brand—and, of course, make more money in the process. Read more