Take Control of Your Online Identity with Haven Local

In the digital age, one of the most important elements to monitor when running a business, is perception. How do your customers view your brand? How do they see you? How can they find you? Be sure to ask yourself, how can you use the Internet to ensure that your branding is as visible and consistent to your audience as it can be? It can be incredibly daunting and overwhelming to manage your business’ public persona on such a broad and ever-changing platform. Luckily, there’s a solution. Read more

A Few Non-Click-Baity Thoughts On Successful Content Marketing

When it comes to searching good advice on the subject of content marketing, it can be hard to separate the good from the bad. So much literature on the topic – and coming from so many sources of varying degrees of credibility – makes it harder still. But while serious forays into content marketing can be intimidating, it doesn't have to be hard to get off on the right foot. Here are a few short, simple, but effective thoughts on what makes successful content marketing. Read more

What is IGTV and Why Should I Care?

Last week, Instagram released IGTV, a new feature for their app that enables users to make and release video content up to an hour in length that can be shared with their followers. Keeping with the app’s aesthetic, videos are primarily uploaded vertically but uploading them horizontally is also possible. IGTV’s announcement has drawn obvious comparisons to YouTube and for good reason. But while YouTube is a more traditional platform for long-form video content, Instagram may have just cracked the code on how to shine an even bigger spotlight on its most active users. Here’s why. Read more

7 Tips for Creating Engaging Video Content

By 2020, video will account for 82% of all consumer internet traffic. At the beginning of 2018, 81% of businesses were using video content in their marketing campaigns, and of the businesses who weren’t, 65% said they plan to start creating video content this year. What is the state of your video content? Does it exist? Is it effective? Here are seven tips for creating video content that will increase your return on investment and drastically improve your customer engagement. Read more

How Instagram Stories Could Revolutionize Your Business

Instagram is the fastest growing social media channel out there. With 500 million active users every day, Instagram is one of the most effective channels for building your brand and staying in front of your customers. More than 25 million businesses are on Instagram, and 200 million Instagram users actively visit a business profile every day. In this article, we will discuss the particular benefits of using Instagram stories and how they can revolutionize your marketing campaign. Read more

5 Tips for Building a Successful Email Marketing Campaign

Before we get into building your email marketing campaign, you may be wondering, is email marketing still worth it? Are your customers even opening your emails? It is true that some email marketing has not progressed with the times, but the statistics for email marketing remain overwhelmingly positive. In fact, email marketing has an average return on investment of 3,800%. Read more

How to Maximize your Marketing Budget this Year

What percentage of your overall profit do you spend on marketing? If your annual sales are less than $5 million and you’re making a 10-12% profit margin, the U.S. Small Business Administration recommends spending 7–8% of your gross revenue on marketing. If you spend significantly more, consider cutting some initiatives. If you spend significantly less, remember that marketing can have a substantial long-term impact on the success of your business. Make sure you’re getting the most for your money by considering the following tips. Read more

How to Protect Your Data on Facebook

This past week, Facebook faced multiple lawsuits from users whose data was used inappropriately by Cambridge Analytica, a British political consulting firm. The data of more than 50 million users was compromised in this breach. Is there such a thing as privacy on Facebook? No, not completely. But that doesn’t mean you should delete your Facebook page—you do want to stay in front of your customers. Read more

How Voice Search Is Changing Digital Content

Voice search is disrupting the world of digital content. More than 3.5 billion searches are performed on Google each day, and one third of those searches are done by voice instead of text. What does this mean for your business? Learn how you can optimize your digital content to make sure your business stays in front of your customers. Read more

The 6 Most Anticipated Marketing Trends of 2018

As you look forward to the new year and develop your marketing plans, what marketing trends are essential for you to consider? Don’t miss the following trends, which are predicted to grow exponentially in 2018. (And it just so happens, these are all Haven’s areas of expertise!) Video Content According to Hubspot, 43% of customers... Read more » Read more