What’s the Story? Why so Many Social Platforms now use “Stories”

Stories are short videos (less than 30 or 15 seconds) that disappear within 24 hours. And they're very, very popular. Read more

Is Facebook Still King of the Hill?

It may not be the end-all-be-all platform it was in the 2011-2013 era of social media marketing, but Facebook is still a force to be reckoned with. Read more

Why Local Search Matters to Your Local Business

Most small business owners today understand the importance of Search Engine Optimization or SEO. Here are a few reasons why local search is so important, along with tips to help small business owners incorporate local search into their overall SEO strategy. Read more

How to Determine What Social Media Platforms are Right for Your Business

Social media: it's become the tool for companies to drive engagement, awareness, and interaction online. Today, 44% of local businesses depend on social media to generate brand awareness, and one out of every three users head to social networks to research brands and products. Read more

Intro to Visual Search: A Critical New Marketing Concept

One of Gartner's top predictions for 2018 and beyond is that, "early adopter brands that redesign their websites to support visual and voice search will increase digital commerce revenue by 30%." I don't know about you, but 30% is hefty. Even 10% is worth seriously investigating. Heavyweights like Google, Amazon, Pinterest and Bing certainly think so. Read more

In 2019, Content is Still King

Like the water in the ocean, online content is the media through which all this attention and money flows. And since there's so much of it, all screaming to be noticed, creating and distributing good content is paramount to any organization. Read more

Harnessing the Power of Paid Social Advertising to Drive New Business

Let's face it: Facebook has had its share of ups and downs over the past 18 months or so. From data privacy issues to questionable HR practices, the social media monolith has taken a few lumps. The fact remains that as of mid-2018, nearly 2.25 billion people logged in to the platform monthly, and companies vie for their slice of the potential impressions that come with it. Read more

What You Need To Know About Leveraging Social Media Influencers

Look, unless you’ve been living under a rock for the last 12 months, you will have noticed that influencer marketing has exploded! With Facebook boasting 2 billion users alongside Instagram’s 1 billion active users, it’s no wonder why! Read more

Plan Your 2019 Marketing Budget Like You’re Already On Top!

With only two months left in the year, have you decided what to do with your 2019 marketing budget? Read more

How Chatbots Revolutionized Customer Service

As early as 2011, it was predicted that by the end of the decade, 85% of customers’ online interactions with businesses would be conducted without direct interaction with another person. Read more